Search engine optimization, or SEO, is one of the best ways to increase website visibility. The various methods under this umbrella are designed to achieve top rankings in search results from major search engines like Google. SEO is not difficult to implement but time and effort are required to learn and use it successfully. For owners of companies dealing with skin care, search engine optimization is something they can do themselves or outsource to a consultant.
What Is SEO and How Does It Work?
SEO is the process of getting traffic to a website from organic listings on search engines. An organic listing is free, which makes it attractive to most site owners. Each major search engine allows Internet users to enter queries and in response, provides search results featuring Web pages and other content considered most relevant. Therefore, it is important to optimize the site for these engines.
A search engine crawls the Web looking for new content to add to its index. During its search, the software used by the engine builds lists of words found on site pages. This software is called a spider and the list-building process is called Web crawling. The spider begins with the most popular sites, indexing words and following links. This allows it to travel throughout the most frequently used locations on the Web.
If a site features keywords that are relevant to the business, the content is indexed according to those words. When a search engine user submits a query, the engine refers to its index to find words that match those in the query. When it comes upon indexed content that features the same keywords, it returns this information in the search results list.
Why Is Skin Care SEO Important for Your Company’s Success?
SEO is as important for skin care companies as it is for any other business. These companies must create websites offering content that consumers will find useful. This content should include keywords relevant to the company and its products. Keywords may pertain to a benefit of a product such as anti wrinkle or to a specific ingredient that consumers know by name. When a Web user includes one of these keywords in a search engine query, the site may appear on the search results list if its content has been indexed and includes the word.
The term may is purposely used in the above sentence because it usually takes much more than site content to rank a site high on search results lists. In addition to keyword use on Web pages, SEO techniques include using keywords in the site title, which should feature the strongest keywords. Keywords should also be included in two to three-sentence page description meta tags.
Developing blog pages, writing original articles and submitting them to article directories, and uploading videos to sites like YouTube are other SEO methods. Relevant keywords are incorporated into each of these efforts. The more places a site establishes a presence, the more likely it is to be indexed by search engines and provided a high rank in relevant search results lists.